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The long tail of business classified advertising

January 28, 2008

I had lunch with one particular analyst last week and he explained that 90% of all businesses LISTED in yellow pages services are businesses with 5 employees or less. Imagine that, there are MILLIONS of SMALL businesses out there.

And I happen to know that on average less than 15% of all businesses Read the rest of this entry »

I see comments like this everywhere…

January 28, 2008

Now, granted I am sensitive to this sort of story, but seriously I see comments like this everywhere:

“…the Yellow Pages priced themselves out of sight. I have one business client who will gut their YP ads this year because now that everyone’s online, the Yellow Pages are next to worthless. DEX having decided to Read the rest of this entry »