Laura’s marketing blog

• Five Ways to Boost Name Recognition September 6, 2010
  What's in a name? Success or failure. Public figures and organizations spend a lot of time and money building up a name, and protecting that name. A name does more than identify you. It tells people who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks the interest of others, and invit […]
• Top 5 Ecommerce Trends and Strategies for the 2010 Holidays August 29, 2010
  It may still be warm outside and you may not be ready for your 2010 summer to end, but if you are in ecommerce and you are planning to sell product to holiday shoppers this year it's time to start putting those holiday plans together. If you don't start now you are liable to get lost in the dust and your competitors will capture the sales that wer […]
• Four Small Business Marketing Steps You Need to Put Into Check August 21, 2010
  I think the biggest mistake small businesses make in marketing is making everything so difficult for consumers to understand that they don't get it. Small businesses often make the mistake of trying to compete with the "big dog" companies that have larger marketing budgets. I daily watch small businesses try to market like big companies, wh […]
• Marketing, Advertising, Sales - Who Does What? August 18, 2010
  It's so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don't understand the difference. The good news is there is a difference and each of these components have a part to play in the success of a company. Today, I want to clear up the confusion....Read Full Post […]
• Short Speech - Easy as 1-2-3 August 15, 2010
  I love that I learn from my contributing writer Guy Bergstrom.  He's a public relations professional that gets it and makes things so easy to understand.  For example, I'm often asked to speak at events and I love doing it, but I am always looking for ways to be more organized and even more effective. Guy must have understood my plight, because he  […]
• Are You Interacting or Interrupting Potential Customers? August 9, 2010
  Marketing is changing and if you are stuck in the old patterns of marketing you may be taking your business down a destructive path. Consumers want more engagement and interaction from those that they buy from. Our consumers have faced an overstimulation of marketing messages over the last several years and now in order to get their attention you must do so […]
• Revisiting and Revamping Your Ecommerce Marketing Plan August 8, 2010
  I started in the online world nearly 13 years ago.  I will tell you that back then businesses saw online marketing and ecommerce as an option, not a necessity.  That's changing and it's changing at a rapid pace.  The businesses that were early adopters of the online marketplace reaped the benefits, but now they are seeing many of their competitors […]
• Mobile Marketing - The Basics for the Small Business August 1, 2010
  Mobile marketing sounds exciting. It's another way to for us to reach consumers and perhaps the best way, since most of us are never 10 feet away from our cell phone. Frequently, discussions regarding SMS and mobile applications surround us, but what's the best way to break into the realm of mobile marketing? I had the same question, so […]
• Marketing Mistakes July 25, 2010
  It is true we all make mistakes, but are you making marketing mistakes that are costing your company hundreds if not thousands of dollars? There are common marketing mistakes that companies make in every marketing campaign. They are so common that they almost always go unidentified. Learn what the top 5 marketing mistakes that businesses continually make a […]
• Marketing Communication - How Much is Too Much? July 18, 2010
  Are you over communicating with your clients and customers?  This is becoming more of a problem as new communication tools are introduced to our companies.  We are using email, Twitter, LinkedIn, Facebook and RSS Feeds. Have you ever considered how many messages you are sending out using all these marketing vehicles?  It may be time to consider that while te […]