Caught this piece written by Richard Tyler, Enterprise Editor at the Telegraph yesterday:

Mr Critchlow said listing in free business directories like Brownbook.net and Bizwiki.co.uk made sense but questioned the return on traditional paid-for directories like Yell.com (Yellow Pages), particularly for business and professional services firms. “We have found them to be surprisingly ineffective,”

Will Critchlow is the co-founder of Distilled.

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