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How to get customer testimonials

Just saw this come through on Twitter from Rod Sloane (www.twitter.com/rodsloane). Great post by him all about getting customer reviews/testimonials…

Here’s an excerpt:

“Gathering and utilizing authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your company delivers. People can be very motivated by the comments of their peers. I often find that while most business owners understand the power of testimonials, they don’t always know the best way to acquire them.

So, here’s an idea that I think works on a number of levels. (I actually got this from a participant in a workshop I did for Apple Specialists attending Macworld.)

Why not…”

Click here to visit Rod’s “Duct Tape Marketing” site and read more…

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This entry was posted on January 6, 2009 at 3:45 pm and is filed under BB News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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