Brownbook.net, the open local business directory for small and large businesses
 

The FOUR simple tricks to NOT screw up your shiny new SEO

Good SEO does this

Good SEO does this

Brownbook business listings give you great organic SEO, helping your business get found more on search engines. But DID YOU KNOW you can mess that up with a few well-meaning faux-pas?

Here are FOUR simple tricks you can use to easily avoid the common mistakes and get higher up those search rankings…

1. DON’T do ‘keyword stuffing’

This old-school SEO tactic used to use mass repetition of the same keywords throughout a web page to rank that page highly for those keywords. But search engines quickly got wise, and keyword stuffing now results in penalization and LOWER RANKING. Instead use the business and location tags to populate a variety of keywords and phrases and AVOID mass repetition. Is your listing sub-optimal for this reason? If so correct it now for higher search rankings.

2. DON’T make duplicate or near-duplicate listings

Get more listings for the same business and you’ll get more traffic, right? WRONG.

In fact Google and other search engines are extremely good at recognizing near duplicate content, and will de-rank ALL pages that appear to be duplicates. Result: Poor ranking and a waste of your time trying. BETTER to create and curate one really good listing and enrich it with unique and informative content.

Have you created a duplicate listing problem for yourself in Brownbook? Remedy that killing the duplicates, and picking one listing to enrich and boost.

3. DON’T make incorrect use of the address, contacts and tag fields

Something else I see from time to time is the use of Brownbook’s address and contact fields for non-address info, for example, including pricing, phone numbers, or text designed to entice a user. It sounds like a great idea, but did you know we use Microformats (what are Microformats?) to help search engines understand what the data on our pages means. We tell Google to expect an address, zip code, country, phone number etc in certain places, and if you’ve filled those fields with off-format text and messaging you’ll be getting marginal or possibly negative benefits from them. Google tries to identify spam pages to remove them from it’s index. Is your page looking spammy? If it is save yourself some time AND get better results by sticking to the rules.

4. DON’T let it stagnate

Did you know that new and updated listings in Brownbook are indexed by Google in as little as 20 minutes? No? Well now you do. How can you make this work for you? Well, you don’t want to create multiple listings (see note 2 above) but you can keep Google interested by updating your listing frequently. We recommend you set a diary reminder at least once a week to make updates on your Brownbook Business Page: add a special offer, update your product or brand list, get a new review, there’s loads you can do. Recently updated businesses sit right on our home page and are never more than one link away from it for the search engine spiders.

To update your listings login to your Brownbook account by clicking here and click on any of your claimed listings to edit or update them.

Stick to these simple rules and you’ll reap the benefits with better SEO and more visitors.
That’s all for now, more hints and tips next time. Until then, all the best,

Dave & Marc

Brownbook.net
Helps you get found online
www.brownbook.net

PS: You can follow us on Twitter here:
http://twitter.com/daveingram
http://twitter.com/marc_lyne

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