Laura's marketing blog

• Rebate Marketing Program: Still a Valid Marketing Method? May 12, 2012
  I recently received a question about rebate marketing, and it reminded me that many companies still wonder if rebate marketing is a good method for attracting consumers. Question: "Laura, do companies offer smaller rebates, knowing that people won't take time to fill out the forms as opposed to the larger rebates? Also, do you think that the smaller rebates are geared towards lower income consumers, as opposed to more wealthy consumers?" - Tim...Read Full Post
• Online Branding - One of the Biggest Mistakes I See May 5, 2012
  I do a lot of writing on branding from branding basics to the more advanced things like creating a brand persona. I am often surprised how many times people ...Read Full Post
• Marketing Internships - Land the One You Want April 28, 2012
  In a recent discussion with a friend she shared with me that her son was graduating college with a marketing degree, but had not done an internships or landed an entry-level job. She was concerned and I can understand why. In today's economy there are many experienced marketing professionals that have been laid off and are looking to reestablish their marketing career by re-entering the workforce....Read Full Post
• Why You Need a Media Plan April 26, 2012
  A media plan is not an option, it's a necessity. It doesn't matter whether you do all of the public relations yourself or you are just part of a big organization. The biggest mistake when it comes to a media plan is that we tend to focus on internal aspects, processes and technical details. While these things are important, it's not the core of a successful media plan....Read Full Post
• Social Media Marketing - Is There a Line Between Personal and Professional? April 24, 2012
  I'm a big proponent of social media marketing and I believe it will continue to play a large role in marketing as we continue move through the next decade. However, with that being said I also know that companies fear social media in general....Read Full Post
• Marketing Jobs - Where to Find and Post Them April 22, 2012
  Recently a company contacted me wanting  to know where to post two high profile marketing jobs that they were seeking candidates for.  This got me thinking, I often provide information and insight to those seeking jobs, but not enough to companies trying to find great employees to fill open marketing positions....Read Full Post
• What is Personal Branding? April 21, 2012
  Personal branding is the process of developing a "mark" that is created around your personal name or your career. You use this "mark" to express and communicate your skills, ...Read Full Post
• Avoid Common Marketing Mistakes April 14, 2012
  It is true we all make mistakes, but are you making marketing mistakes that are costing your company hundreds if not thousands of dollars? There are common marketing mistakes that companies make in every marketing campaign. They are so common that they almost always go unidentified. Learn what the top five marketing mistakes that businesses continually make are and how you can avoid them.  Common Marketing Mistakes...Read Full Post
• Optimize Your LinkedIn Profile and Increase Find-Ability April 8, 2012
  Did you know that there are 7610 searches on LinkedIn per minute? In 2011 there were 4.2 billion professionally-oriented searches on the LinkedIn platform. LinkedIn launched on May 5, 2003 and has earned the name "the social network for professionals."  On the average 36.5 million people visit LinkedIn every month....Read Full Post
• Google Analytics - A Marketing Must-Have for Businesses March 31, 2012
  Tracking is a vital part to marketing.  If we don't know what we are doing that works and what we are doing that doesn't work we are just guessing. With that being said many companies are depending more and more on online marketing efforts.  They are using websites, social media, content marketing and search marketing.  I am always surprised at how many companies don't track these efforts....Read Full Post