Helping businesses who choose not to help themselves – Brownbook, the directory platform for classified publishers
May 27, 2009
From the outset we saw Brownbook as being a global open platform, available to other websites via OpenSearch and a platform on which any business anywhere in the World could add themselves (via self service) for free and then pay a small sum ($22) to claim, enhance and customize their listing.
For small businesses that are not able to add themselves or choose not to, then we provide the Brownbook platform to publishers that already have relationships with those types of businesses, and who also have production capabilities to customize the Brownbook pages for their customers (see this page to understand what page customization looks like). Publishers further add value for their adverisers by driving traffic from their web sites to there advertisers’ businesses pages on Brownbook.
Here’s an example of the same page on Brownbook seen as if you were visiting Brownbook from each of these different web sites:
Friday-Ad
Boats and Outboards
Trade-It
Horse Mart
Wight Bay
Brownbook
Not only do business owners benefit from the generation of leads from their presence on the publishers’ web sites, but they also benefit from the great SEO that Brownbook provides.
Publishers benefit through the turnkey delivery of a new richly customizable product that monetizes their web traffic and also charge the businesses themselevs a fair price for the customization work. The Brownbook platform enables instant delivery of an advanced web 2.0 business directory across all their sites quickly and easily. This enables the publisher to concentrate efforts on connecting with their prospect base and delivering benefit to them, rather than development of new web site functionality. This approach saves management time, development costs, ensures market leading functionality and reduces time to market therefore increasing revenue opportunity.
The more the Brownbook platform is utilized by businesses and publishers around the World the greater the benefit it provides to all the businesses using it. Rather like Wikipedia for encyclopedias, Brownbook is becoming the most complete and up to date business directory in the World.
Any questions, thoughts, then please do email me: marc[AT]brownbook[DOT]net
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BB News | Tagged: business directory, classified publisher, global, publisher, self service | 
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Posted by Marc
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