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	<title>Brownbook.net &#187; global</title>
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	<link>http://blog.brownbook.net</link>
	<description>Helps your business get found online</description>
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		<title>Helping businesses who choose not to help themselves – Brownbook, the directory platform for classified publishers</title>
		<link>http://blog.brownbook.net/2009/05/helping-businesses-who-choose-not-to-help-themselves-%e2%80%93-brownbook-the-directory-platform-for-classified-publishers/</link>
		<comments>http://blog.brownbook.net/2009/05/helping-businesses-who-choose-not-to-help-themselves-%e2%80%93-brownbook-the-directory-platform-for-classified-publishers/#comments</comments>
		<pubDate>Wed, 27 May 2009 21:04:34 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[BB News]]></category>
		<category><![CDATA[business directory]]></category>
		<category><![CDATA[classified publisher]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[publisher]]></category>
		<category><![CDATA[self service]]></category>

		<guid isPermaLink="false">http://blog.brownbook.net/?p=601</guid>
		<description><![CDATA[From the outset we saw Brownbook as being a global open platform, available to other websites via OpenSearch and a platform on which any business anywhere in the World could add themselves (via self service) for free and then pay a small sum ($22) to claim, enhance and customize their listing.
For small businesses that are [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.brownbook.net/wp-content/uploads/2009/05/mattress-screen.jpg"><img class="size-medium wp-image-603 alignright" title="mattress-screen" src="http://blog.brownbook.net/wp-content/uploads/2009/05/mattress-screen-195x300.jpg" alt="" width="195" height="300" /></a>From the outset we saw Brownbook as being a global open platform, available to other websites via <a href="http://blog.brownbook.net/2008/06/27/developers-use-our-opensearch-api-to-deliver-local-business-search-and-listings-on-your-website/">OpenSearch</a> and a platform on which any business anywhere in the World could add themselves (via self service) for free and then pay a small sum ($22) to claim, enhance and customize their listing.</p>
<p>For small businesses that are not able to add themselves or choose not to, then we provide the Brownbook platform to publishers that already have relationships with those types of businesses, and who also have production capabilities to customize the Brownbook pages for their customers (<a href="http://www.brownbook.net/enhance.html">see this page to understand what page customization looks like</a>). Publishers further add value for their adverisers by driving traffic from their web sites to there advertisers&#8217; businesses pages on Brownbook.</p>
<p>Here&#8217;s an example of the same page on Brownbook seen as if you were visiting Brownbook from each of these different web sites:</p>
<p><a href="http://fal.brownbook.net/business/31018972/ortho-mattress&amp;falid=fal">Friday-Ad</a><a href="http://fal.brownbook.net/business/31018972/ortho-mattress&amp;falid=boa"><br />
Boats and Outboards</a><a href="http://fal.brownbook.net/business/31018972/ortho-mattress&amp;falid=tra"><br />
Trade-It</a><br />
<a href="http://fal.brownbook.net/business/31018972/ortho-mattress&amp;falid=hor">Horse Mart</a><br />
<a href="http://fal.brownbook.net/business/31018972/ortho-mattress&amp;falid=wig">Wight Bay</a><br />
<a href="http://www.brownbook.net/business/31018972/ortho-mattress">Brownbook</a></p>
<p>Not only do business owners benefit from the generation of leads from their presence on the publishers&#8217; web sites, but they also benefit from the great SEO that Brownbook provides.</p>
<p>Publishers benefit through the turnkey delivery of a new richly customizable product that monetizes their web traffic and also charge the businesses themselevs a fair price for the customization work. The Brownbook platform enables instant delivery of an advanced web 2.0 business directory across all their sites quickly and easily. This enables the publisher to concentrate efforts on connecting with their prospect base and delivering benefit to them, rather than development of new web site functionality. This approach saves management time, development costs, ensures market leading functionality and reduces time to market therefore increasing revenue opportunity.</p>
<p>The more the Brownbook platform is utilized by businesses and publishers around the World the greater the benefit it provides to all the businesses using it. Rather like Wikipedia for encyclopedias, Brownbook is becoming the most complete and up to date business directory in the World.</p>
<p>Any questions, thoughts, then please do email me: marc[AT]brownbook[DOT]net</p>
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		<item>
		<title>Brownbook appears in CILIP&#8217;s Gazette</title>
		<link>http://blog.brownbook.net/2009/05/brownbook-appears-in-cilips-gazette/</link>
		<comments>http://blog.brownbook.net/2009/05/brownbook-appears-in-cilips-gazette/#comments</comments>
		<pubDate>Fri, 01 May 2009 17:12:48 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[BB News]]></category>
		<category><![CDATA[directory]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[library]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[professionals]]></category>
		<category><![CDATA[suppliers]]></category>
		<category><![CDATA[tagging]]></category>

		<guid isPermaLink="false">http://blog.brownbook.net/?p=579</guid>
		<description><![CDATA[The London-based Chartered Institute of Library and Information Professionals (CILIP) has written about Brownbook in the 10-23 April 2009 edition of their Library &#38; Information Gazette.
It reads:
Interactive Business Directory Launched
Brownbook.net is an online global business directory which is free, and can be edited by anyone. Users simply type details of new companies into Brownbook to [...]]]></description>
			<content:encoded><![CDATA[<p>The London-based Chartered Institute of Library and Information Professionals (<a href="http://www.cilip.org.uk" target="_blank">CILIP</a>) has written about Brownbook in the 10-23 April 2009 edition of their <strong>Library &amp; Information Gazette</strong>.</p>
<p>It reads:</p>
<blockquote><p><strong>Interactive Business Directory Launched</strong></p>
<p><a href="http://www.brownbook.net" target="_blank">Brownbook.net</a> is an online global business directory which is free, and can be edited by anyone. Users simply type details of new companies into Brownbook to share with other web users. Similarly, international suppliers of a particular item can be tagged, and searched for by keyword. Brownbook lists 27m businesses in 240 countries, and is available at <a href="http://www.brownbook.net" target="_blank">http://www.brownbook.net</a> and on mobile <a href="http://m.brownbook.net" target="_blank">http://m.brownbook.net</a></p></blockquote>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brownbook is the first business directory to support Google Street View</title>
		<link>http://blog.brownbook.net/2009/03/brownbook-is-the-first-business-directory-to-support-google-street-view/</link>
		<comments>http://blog.brownbook.net/2009/03/brownbook-is-the-first-business-directory-to-support-google-street-view/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 12:12:23 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[business directory]]></category>
		<category><![CDATA[business listing]]></category>
		<category><![CDATA[embed code]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[google street view]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[mapping]]></category>
		<category><![CDATA[New media]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[widgets]]></category>

		<guid isPermaLink="false">http://blog.brownbook.net/?p=490</guid>
		<description><![CDATA[You can add Google Street View to your enhanced listing in Brownbook to show users exactly where your business is located, and Brownbook is the first business directory to provide this facility.

You can simply embed Google Street View code directly into your business page to provide a 360 degree view of your business location, in addition to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">You can add Google Street View to your enhanced listing in Brownbook to show users exactly where your business is located, and Brownbook is the <a title="Brownbook - the free directory anyone can edit" href="http://www.brownbook.net" target="_blank">first business directory</a> to provide this facility.</p>
<p><span id="more-490"></span></p>
<div id="attachment_491" class="wp-caption aligncenter" style="width: 213px"><a href="http://blog.brownbook.net/wp-content/uploads/2009/03/google_street_view_and_map.jpg"><img class="size-medium wp-image-491" title="google_street_view_and_map" src="http://blog.brownbook.net/wp-content/uploads/2009/03/google_street_view_and_map-203x300.jpg" alt="Google Street View and map in Brownbook.net" width="203" height="300" /></a><p class="wp-caption-text">Google Street View and map in Brownbook.net</p></div>
<p>You can simply embed Google Street View code directly into your business page to provide a 360 degree view of your business location, in addition to its map location, and it&#8217;s very easy to grab the code from Google Street View’s “Paste HTML to embed in website” field. Just paste it into a Brownbook HTML Page Unit of your enhanced listing &#8211; it&#8217;s as simple as that.</p>
<p>Did you know we were also the first to include these fields (all available in the free listing): Blog url, Twitter username, VoIP address and instant messaging username ?</p>
<p>Here is an example of a Brownbook listing (Pulse-Light Clinic) that includes Google Street View: <a href="http://www.brownbook.net/business/31015039/pulse-light-clinic">http://www.brownbook.net/business/31015039/pulse-light-clinic</a> Pulse-Light Clinic must be one of the first companies, if not <em>the</em> first, to take advantage of the fact that you can do this in Brownbook!</p>
<p><strong>If you happen to be in an area that&#8217;s included in Google Street View, then paste the code into your page &#8211; it&#8217;s such a cool way to further enhance your listing! If you haven&#8217;t yet claimed your listing but would like to add Google Street View as soon as possible (I can understand why you would want to!), simply find your business in Brownbook, then click the &#8216;<span style="color: #ff0000;">This is my business</span>&#8216; link, then follow the steps, making sure you include the &#8217;Customise my page&#8217; option (it&#8217;s included in the current FREE 30-day trial anyway).</strong></p>
<p>Dave says:</p>
<p><em>“The fact that Brownbook users can take advantage of the very latest technology on the internet such as Google Street View, shows that Brownbook really is on the ‘cutting edge’. To be able to add photos, videos, reviews, widgets, bidgets, text, a map, and now Google Street View lets business owners show off their business in much greater detail than a typical directory listing, and it’s shockingly good value for money at just $22 a year.”</em></p>
]]></content:encoded>
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