Laura’s marketing blog

• Don't Be the Next Viral Marketing Casualty November 15, 2009
  Viral marketing is a fantastic thing when it works and works in your favor. It's free, it's effective and it gets results. There are millions all over the world that share their passion about companies, products and services. They also share their viewpoints and opinions rather openly. When viral marketing works, it really works. It has the a […]
• Are You Interacting or Interrupting Potential Customers? November 6, 2009
  Marketing is changing and if you are stuck in the old patterns of marketing you may be taking your business down a destructive path. Consumers want more engagement and interaction from those that they buy from. Our consumers have faced an overstimulation of marketing messages over the last several years and now in order to get their attention you must do so […]
• Protect Your Brand From Employee Sabotage With A Social Media Policy October 27, 2009
  I'm going to ask that you allow me to step up on my soapbox for a minute this week. When I hear of companies that have suffered from brand sabotage at the hand of an employee or employees it infuriates me. I suppose it's because I've been an entreprenuer most of my career and in that career I have worked hard to help companies establish and b […]
• Integration of Social Media and Search Engines = Marketing Powerhouse October 22, 2009
  Your use of Twitter and Facebook in marketing just became more important. Deals with major search engines like Google and Bing have just been inked. If there was a ever a time to start paying attention it's now. What does this mean for you and your business? It means that Twitter and Facebook, as well as other social media networking sites will be be r […]
• Understanding the Media Buying Process Step-by-Step October 18, 2009
  I love good news and I have a little to share with you today. Advertising Age is reporting a possible blue sky on the economic horizon. This blue sky has been long awaited by many of us in the advertising and marketing world. I'm not saying we are out of the woods, but optimism is bound to be fueled after the Dow Jones Industrial Average hit the 10,000 […]
• Miley Don't Be a Quitter - Five Things You Should Consider When it Comes to Twitter October 12, 2009
  It's breaking news this morning and has been on every news show - Miley has quit Twittering.  Her reasoning is she wants some things to remain private - so I just want to point out a few things to you famous celebrity types: Just because you don't Twitter - doesn't mean others won't Twitter about you - so, either jump in and partici […]
• Niche Marketing Means Succeeding in Small Business Marketing October 11, 2009
  The secret to succeeding when it comes to small business marketing is knowing your niche. Carving out what you specialize in and leaving mass marketing to the larger companies with unlimited budgets. I've seen many small businesses make the same mistake; they run out compete with larger companies and end up failing because they become an expert in many […]
• Manage and Monitor Your Online Reputation October 5, 2009
  Last week I attended a social media panel here in Kansas City. Most of the interest and questions surrounded the topic of brand and how to protect it. How do you protect your brand when it comes to social media? That's a great question and one that Starbucks and Dominos wish they would have asked months ago. Recently Starbucks and Dominos were both vic […]
• Marketing, Advertising, Sales - Who Does What? September 27, 2009
  It's so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don't understand the difference. The good news is there is a difference and each of these components have a part to play in the success of a company. Today, I want to clear up the confusion. I started to see the misund […]
• Content Marketing - Understand the Why and How September 20, 2009
  Are you using content to market your business? Content is king. I know, you've heard it and if you haven't I'm afraid you've had your head in the sand and it's time to dig it out. It's true content is very important when it comes to marketing and I'm going to show you why. I know that the majority of people hate to write […]